In an era where creativity, strategy, and technology fuel global innovation, I’m most energized by solving problems at the intersection of human needs, emerging platforms, and purposeful communication.

I’m a strategic builder with a growth-oriented mindset and a multidisciplinary toolkit. From brand strategy to measurement, user experience to AI experimentation, I bring systems-level thinking to complex challenges—anchored in clarity, insight, and execution.

My background spans global tech, startups, and entrepreneurship. I’ve held leadership roles at Meta and AWS, led cross-functional programs across go-to-market innovation, data partnerships, and product testing, and helped teams translate complexity into impact.

I also bring a creative lens to my work—through storytelling, visual design, and experience design. As a FORA-certified advisor and founder of The Driven Damsel, I’ve explored how aesthetics, narrative, and systems come together to shape meaningful experiences.

Whether I’m prototyping a product experience, shaping a strategic narrative, or designing a system, I’m happiest helping people solve meaningful problems with technology, empathy, and design. Currently exploring new roles and collaborations where I can make an impact. Let’s build what’s next.

i'm erin danielle scruggs 

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