I’m most energized by solving problems at the intersection of human behavior, emerging technologies, and business opportunity.

My career began during the early shift from traditional media to digital advertising, a period that fundamentally changed how businesses connect with customers and how technology influences consumer behavior. Since then, I’ve spent more than 15 years exploring how emerging technologies reshape customer experiences, business models, measurement, and growth.

Throughout my career, I’ve been drawn to opportunities that require deep curiosity, strategic thinking, and cross-functional collaboration. I enjoy developing domain expertise, uncovering insights others may miss, and translating complex ideas into frameworks, partnerships, programs, and solutions that create measurable value.

I’ve held leadership roles at Meta and AWS, where I worked across advertising, measurement, AI, partner ecosystems, product testing, and go-to-market strategy. Whether evaluating new technologies, building industry initiatives, supporting product adoption, or creating strategic narratives, my work consistently centers on helping people better understand and realize the value of emerging capabilities.

My approach is influenced by systems thinking, strategic design, and human-centered problem solving. I believe the most impactful solutions emerge when we understand not only how technology works, but how people interact with it, adopt it, and ultimately create value from it.

Today, I remain fascinated by the relationship between technology, human behavior, and business growth—and by the opportunities that emerge when new capabilities create entirely new ways of solving problems.

i'm erin danielle scruggs 

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