In an era where creativity, strategy, and technology fuel global innovation, I’m most energized by solving problems at the intersection of human needs, emerging platforms, and purposeful communication.

I’m a strategic builder with a growth-oriented mindset and a multidisciplinary toolkit. From brand strategy to measurement, user experience to AI experimentation, I bring systems-level thinking to every challenge—and a love for clarity, insight, and creative execution.

My background spans global tech, startups, and entrepreneurship. I’ve held leadership roles at Meta and AWS, built campaigns across advertising and martech, and led cross-functional programs in go-to-market innovation, data partnerships, and product testing.

I also bring a creative lens to everything I do—storytelling through photography, travel design, content creation, and visual design. As a FORA-certified advisor and founder of The Driven Damsel, I’ve blended my passion for aesthetics and experience design into a platform empowering women through curated travel.

Whether I’m prototyping a product experience, shaping a strategic narrative, or designing an identity system—I’m happiest helping people solve meaningful problems using technology, empathy, and design.

Currently exploring new roles and collaborations where I can make an impact. Let’s build what’s next.

i'm erin danielle scruggs 

current project(s):

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